YouTube Rewind: What you watched in 2013

A Norwegian Army Dance Troupe. An Epic Split. The Fox. And a Rap Battle with an 18th century Austrian composer.

As 2013 comes to a close, these are some of the videos, channels and moments that shaped our year. While each annual list is unpredictable (what's up, Mr. Miley Cyrus impersonator), trending videos just get bigger each year. And with 80 percent of all views on YouTube coming from outside the U.S., the global community is driving pop culture unlike ever before.

You watched The Fox more than 275 million times, making it the top trending video of 2013. You also made it a top searched Halloween costume, and you’ll maybe even read it as a children’s book. You turned out in record-setting numbers to see PSY’s post-"Gangnam Style" performance. You even made more “Harlem Shake” videos than there are people in Manhattan (1.7 million videos if you’re counting).

To celebrate all these moments, more than 60 top creators on YouTube got together and made a little video for everyone:


Here are the top trending and music videos for 2013:

Top Trending Videos for 2013
1. Ylvis - "The Fox (What Does the Fox Say?)" by tvnorge
2. "Harlem Shake (original army edition)" by kennethaakonsen
3. "How Animals Eat Their Food" | MisterEpicMann by MisterEpicMann
4. "Miley Cyrus - Wrecking Ball (Chatroulette Version)" by SteveKardynal
5. "baby&me / the new evian film" by EvianBabies
6. Volvo Trucks - "The Epic Split feat. Van Damme" by VolvoTrucks
7. "YOLO (feat. Adam Levine & Kendrick Lamar)" by thelonelyisland
8. "Telekinetic Coffee Shop Surprise" by CarrieNYC
9. "THE NFL : A Bad Lip Reading" by BadLipReading
10. "Mozart vs Skrillex. Epic Rap Battles of History Season 2" by ERB

Top Music Videos for 2013
1. PSY - "GENTLEMAN M/V" by officialpsy
2. Miley Cyrus - "Wrecking Ball" by MileyCyrusVEVO
3. Miley Cyrus - "We Can't Stop" by MileyCyrusVEVO
4. Katy Perry - "Roar (Official)" by KatyPerryVEVO
5. P!nk - "Just Give Me A Reason ft. Nate Ruess" by PinkVEVO
6. Robin Thicke - "Blurred Lines ft. T.I., Pharrell" by RobinThickeVEVO
7. Rihanna - "Stay ft. Mikky Ekko" by RihannaVEVO
8. Naughty Boy - "La La La ft. Sam Smith" by NaughtyBoyVEVO
9. Selena Gomez - "Come & Get It" by SelenaGomezVEVO
10. Avicii - "Wake Me Up (Official Video)" by AviciiOfficialVEVO
... see even more top music videos.

Check out the YouTube Rewind 2013 channel for even more top lists of the year from around the world, and stay tuned at Google.com/zeitgeist next week for Google's annual look at the people, places and events that captured the world's attention this year.

Posted by Kevin Allocca, Head of Culture and Trends

Fireside Hangouts: Join President Obama on Google+ after the State of the Union

When President Obama heads to a joint session of Congress tomorrow night, he’ll be honoring the 200-year old tradition of delivering the State of the Union to Congress and the American people. Two days later, the President will turn to Google+ to continue a more recent tradition, by taking questions online after his speech. You can tune in to the Hangout this Thursday at 4:50 p.m. ET.



Much like the Fireside Hangouts held by Vice President Biden and Domestic Policy Director Cecilia Munoz over the past few weeks, the President’s Fireside Hangout will include a group of people who regularly discuss important issues of the day online. During the conversation, the selected participants will ask the President their own questions—but we’d also like to hear from you before the Hangout. To let the President know what’s on your mind, head to the White House YouTube channel and submit a video or text question. You can submit or vote on questions you’d like to hear him address until 11:59 p.m. ET on Wednesday, February 13.

Looking for inspiration for your question? Watch the President’s State of the Union speech on YouTube tomorrow night at 9 p.m. ET, as well as the Republican response from Senator Marco Rubio directly afterwards.

Then tune in to Thursday’s Fireside Hangout on the White House Google+ page or YouTube channel for a unique online discussion between the President and the American people on Google+.

Posted by Ramya Raghavan, Google+ Politics

Google and Brazil celebrate Carnival 2013

Ask any person who’s never traveled to Brazil what he knows about the country and it’s likely that one of their first responses is: Carnival (or Carnaval in Portuguese). It's no wonder: Carnival is one of the largest celebrations on the planet. As a Brazilian, I can also say that it represents much of what’s wonderful about our country—joy, cultural richness and musical diversity.

From Feb 7-12, YouTube will bring Carnival to the world for the third year in a row—giving you a front-row seat to the entire celebration on the YouTube Carnival channel.

The best Carnival is the one you choose, anytime, anywhere
What better way to experience a party the size of Brazil than by connecting to the rhythms and local traditions of six different cities—from Rio de Janeiro’s samba and Salvador’s axé to southern Brazil’s frevo. This year, you’ll be able to enjoy the festivities of Salvador, Rio de Janeiro, Olinda, São Luís do Maranhão, Ouro Preto and Pirenópolis.

Pick from a series of live feeds, camera angles and performances from the city of your choice, right in the middle of the party. Channel feeds are made possible by a combination of YouTube Live and Google+ Hangouts. In total, you can access a total of 150 hours of live Carnival feeds—from your laptop, tablet or smartphone.

Here’s a little more detail on some of the celebrations:

• YouTube from Rio de Janeiro—From Feb 8-12, you can dance as much samba as you want, as you watch the attractions of the Circo Voador concert hall or check out the calmer celebrations of Terreirão do Samba, a venue that receives various samba musicians and afternoon concert sessions throughout the year.
• YouTube from Salvador de Bahia—For the third year in a row, you’ll be able to check out the best of Salvador’s famed Carnival route, Barra-Ondina. However this time, you’ll be able to choose from four different camera feeds located throughout the Carnival route, so you don’t miss your favorite carnival band. Follow Salvador’s most famous carnival artists such as Claudia Leitte, Chiclete com Banana, Asa de Águia, Ivete Sangalo and others as their mobile stages advance through the circuit.

Google+ joins the party
Everyone knows that a good party generates great photos. That’s why we’ve also joined with photographers who will be uploading pictures daily of Carnaval’s best moments from 20 different Brazilian cities at Google+ Carnaval.

Find the entire agenda of this year’s Carnival events at www.youtube.com/carnaval. To keep track of your favorite events and the artists you want to see, download the Carnaval 2013 extension from the Chrome Web Store, and make sure not to miss a beat.

Posted by Lauren Pachaly, Consumer Marketing Manager, Google Brazil

M&M’s, Beyonce and Ravens dominate game day searches on Google

This year’s big game was filled with action—brothers battled on the field and a 34-minute-long power outage nearly turned the tide of the game. With all the excitement on the field, we looked online to see what fans across the U.S. were searching for during the game.

Overall, the top trending searches on Google during the game were:

1. M&M’s
2. Beyonce
3. Baltimore Ravens
4. San Francisco 49ers
5. Colin Kaepernick

Other noteworthy trending searches include those about the power outage, which started trending mid-game and ended up ranking eighth out of the most-searched terms during game time. Searches for Beyonce spiked dramatically during her halftime show. And showing that ads drive consumer interest, searches for Chrysler spiked significantly after their fourth quarter commercial.

The most searched team: The Ravens
As they did in the game, the Ravens narrowly beat out the 49ers as the most searched team during the game on Google. The most searched players of the game were Colin Kaepernick, Joe Flacco, Michael Oher, David Akers and Jacoby Jones—thanks to his 108-yard kickoff return.

The Harbaugh brothers’ on-field battle has been one of the big stories of the game, so it’s no surprise that viewers took to the web to find more information on these coaches. While John Harbaugh took home the trophy, Jim was the most searched brother on Google.

Game day commercials
Lastly, it’s not game day without the commercials. Fans were seeking out commercials online throughout the game, driving searches for big game ads on Google 55 times higher this Sunday than the same time last week. The most searched for commercials on YouTube were ads from M&M’s, Mercedes-Benz, Disney’s “Oz Great and Powerful,” Lincoln, and Audi. Searches for "Gangnam Style" were also trending on YouTube, along with searches for big game performers Alicia Keys and Beyonce.

This year many advertisers turned to YouTube to share game day ads and teaser videos in the weeks leading up to the game. In 2013, big game ads or ad teasers were watched more than 66 million times on YouTube before game day.

Now that you’ve seen all the ads, vote for your favorite one on either the YouTube Ad Blitz channel or ADWEEK.com now through February 11. The winners of the Ad Blitz will be announced on the YouTube homepage on February 16.

Will you be Monday-morning quarterbacking the game or the ads?

Posted by Jeffrey Oldham, Software Engineer

Introducing a new YouTube app for your iPhone and iPod touch

For all you diehard YouTube fans out there who can’t get enough YouTube on your mobile, we’ve got some great news: starting today, you can download the official YouTube app for iPhone and iPod touch from the App Store, bringing you more of the videos you love and more ways to share them with the people you care about.

The new app is built by YouTube engineers, to give our iPhone and iPod touch users the best mobile experience. Here’s what you’ll find:

Tens of thousands more videos: Watch official music videos like Taylor’s latest hit.

New YouTube channel guide: Swipe your finger from the left edge of the screen to reveal a guide with your subscribed channels on YouTube, giving you instant access to everything from Alli Sports to YOMYOMF.

Find awesome videos faster: Get to videos like “Gangnam Style” faster with new search tools that give suggestions while you type, and let you sort through videos or channels. Flip through related videos, comments and more info, all while watching a video.

More ways to share with the people you love: Share that incredible video you found on YouTube on Google+, Facebook or text message in the app, as well as from Twitter and email.

There’s even more to explore with the new YouTube app for iPhone and iPod touch, available for download from the App Store today. We’re working on an optimized version of the YouTube app for iPad in the coming months, and stay tuned for more details.

You’ve already shown us you love YouTube on mobile—to the tune of 1 billion mobile views a day—so we can’t wait to see what you think about this new experience.

Posted by Andrey Doronichev, head of YouTube mobile

(Cross-posted on the YouTube blog)

The U.S. election, live on YouTube

Today we’re introducing the YouTube Elections Hub, a one-stop channel for key political moments from now through the upcoming U.S. election day on November 6. You can watch all of the live speeches from the floor of the upcoming Republican and Democratic National Conventions, see Google+ Hangouts with power brokers behind the scenes, and watch a live stream of the official Presidential and Vice Presidential debates. You won’t need to go anywhere else for the must-watch moments of this election cycle...they’re all happening on the Hub live.

In addition to videos from politicians and parties, a diverse range of news organizations—both established names in media and sought-after new voices—are sharing their coverage of the political process on the new hub. You’ll find live and on-demand reporting and analysis from ABC News, Al Jazeera English, BuzzFeed, Larry King, The New York Times, Phil DeFranco, Univision and the Wall Street Journal. Each will put their own stamp on the Presidential race—from the conventions to the debates to election night.



Of course, we’ll have special live coverage around the Republican National Convention from August 27 to 30, the Democratic National Convention from September 4-6, the Presidential and Vice Presidential debates in October, and election night. Bookmark the Elections Hub now for a front row seat along the road to the White House.

Posted by Olivia Ma, YouTube News Manager

(Cross-posted from the YouTube Blog)

Ramadan traditions with a digital twist

Today, more than a billion Muslims around the world begin to observe the holy month of Ramadan, fasting from dawn to sunset. This year, we’re bringing some of the most venerable Ramadan traditions online.

We’re sharing the Islamic prayers live from Mecca on a dedicated YouTube channel. Millions of people from around the world will be able to experience and comment on the event by tuning in via video.

Ramadan is about more than just prayer; it is also a special moment to gather with friends and family. Muslims gather to watch special television shows produced for the holiday and shown only during Ramadan. Often the shows overlap in scheduling. This year, for the first time, YouTube is enabling people to watch their favorite shows anytime, anywhere. A new YouTube Ramadan channel lets viewers see more than 50 premium Ramadan shows the same day they air. In the clip below, famed Syrian actor Jamal Suliman appears in a drama:



Ramadan’s tastiest tradition is the food. After fasting through the day, families gather for evening break-the-fast meals called Iftar. Through Google+ Hangouts, we’re hosting 30 virtual get-togethers in the 30 days of Ramadan, in which celebrity chefs will share their favorite recipes and doctors will give tips on eating healthy.

The hangouts will engage people in subjects far beyond eating. Actors will talk about their favorite Ramadan shows. Poets will discuss literature inspired by the holiday. Religious figures will answer questions. Stay tuned to the Google Arabia page on Google+ for more details and join in.

We hope you enjoy experiencing your favorite Ramadan traditions with a digital twist this year. Ramadan Kareem!

Posted by Maha Abouelenein, Head of Communications Middle East and North Africa

YouTube Marketing Ambassadors play big at Google

From time to time, we post about how entrepreneurs have used Google tools to build successful businesses—both on and offline. Today, we’re recognizing a group of businesses that have used a particular online platform—YouTube—to grow their customer base. - Ed.

You’d be hard pressed to run into someone who hasn’t heard of a musician or two that have gotten their big break on YouTube (Justin Bieber ring a bell?). But success on YouTube isn’t limited to aspiring celebrities: we’ve also seen a growing number of businesses that have either gotten their start on YouTube or grown an existing business with video.

To recognize these businesses and their work in fostering a culture of entrepreneurship on YouTube, we’re introducing our first ever YouTube Marketing Ambassadors—a group of outstanding organizations that have used YouTube to drive sales and grow operations. We’ve invited nine businesses from across the country to participate in this program, and last week our YouTube Ambassadors joined us at our headquarters for a two-day summit to meet with executives and learn more about online tools for businesses.

Hanging out with our Ambassadors at the YouTube headquarters. Check out more photos on Google+. Photo credit: Bryan Davis.

Our Ambassadors span a variety of industries, from knitting to motorcycle gear to musical education. Each has a unique customer base and distinct business objectives, and yet, video has helped each and every one of them achieve their goals:

Find new customers from around the corner and across the world

• BerkleeMusic.com (Boston, Mass.) - Berkleemusic.com is the award-winning online extension school of Boston's Berklee College of Music. To encourage enrollment for online courses, this renowned school posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with Berkleemusic.com. Bringing access to Berklee’s acclaimed curriculum to students around the world, Berkleemusic.com has taught over 30,000 students from 135 countries since 2002.
• Undercover Tourist (Daytona Beach, Fla.) - If you’ve ever planned a theme park vacation and wanted more than what’s offered in travel guides, you’re not alone. This travel business uses first-person videos to show the rides, shows and experiences offered at their partner destinations in Florida to potential customers around the world. The destinations now attract approximately 14% of their customers from the U.K., Australia, and Germany.
• VeryPink.com (Austin, Tex.) - Owner Staci Perry discovered a global classroom on YouTube, and now she offers knitting instruction classes and patterns online as a full-time business. Thanks to Google Translate and closed captioning on her videos, she has students in Greece, Turkey, Thailand, Italy, India and Syria—just to name a few.

Spark a conversation

• ModCloth (San Francisco, Calif.) - ModCloth, an online retailer selling vintage-inspired clothing, engages fans with how-to tutorials, behind the scenes tours and DIY videos (ever try your hand at DIY studded socks?). Their video contests have earned them nearly a million video views from happy ModCloth brand evangelists.
• Richard Petty Driving Experience (Concord, N.C.) - To show that there’s nothing quite like being behind the wheel of a NASCAR race car, the Richard Petty Driving Experience team records celebrity customers’ reactions after their final lap around the racetrack and uses the videos as compelling testimonials.
• Rokenbok (Solano Beach, Calif.) - This toy company transformed itself into an e-commerce powerhouse, gaining 50% of all customers from their YouTube videos. They also encourage fans to upload their own videos, which they regularly feature on their YouTube channel.

Launch a new product

• BBQ Guys (Baton Rouge, La.) - To showcase their collection of high-end BBQ grills, the BBQ Guys film video reviews of new products so customers can get a personal walk-through of all the features and how they perform in action.
• RevZilla (Philadelphia, Pa.) - RevZilla co-founder Anthony Bucci deconstructs highly technical motorcycle gear through simple video reviews, giving tips on sizing and features. They’ve filmed more than 1,400 videos to help motorcyclists shop with confidence.
• Zagg (Salt Lake City, Utah) - ZAGG drives traffic to their website with engaging scratch test TrueView video ads showcasing their clear protective shield for electronics. Their iPhone 4 Scratch Test alone has more than two million views.

We’ve awarded these Ambassadors with a badge for their YouTube channel and retail storefront, and will feature them on the YouTube homepage. To pay it forward, each Ambassador will mentor a nonprofit organization of their choice on how to get started with a video presence on YouTube. They’ll also host Google+ Hangouts throughout the year to share their strategies. To find out when the Ambassadors will be hosting a Hangout, stay tuned to our YouTube for marketers Google+ page.

Meet one of our Ambassadors, Rokenbok toy company

To learn more about how to bring your business to life with YouTube, visit the Get Started page, or if you already have a video and want to learn how to promote it, read about the new AdWords for video on the YouTube blog.

Posted Baljeet Singh, Group Product Manager, YouTube

Ideas worthy of space travel: The YouTube Space Lab global winners

Can you teach an old spider new tricks? Could better understanding alien superbugs cure diseases on Earth? These are the questions that will be asked by the two winning experiments of YouTube Space Lab, the science competition that challenged students from 14 to 18 years old to design a science experiment that could be performed in space. Your votes and our expert judges chose the winners from thousands of entries from around the world. Experiments submitted by Dorothy and Sara, from Troy, Mich., U.S. (winners in the 14-16-year-old age group) and Amr from Alexandria, Egypt (winner in the 17-18-year-old age group) will be performed aboard the International Space Station and live streamed to the world on YouTube.

Meet Amr from Alexandria, Egypt

Global Winner, 17-18-year-old age group:

Watch his entry: “Can you teach an old spider new tricks?”

Meet Dorothy and Sara from Troy, Mich., U.S.

Global Winners, 14-16-year-old age group:

Watch their entry: “Could alien superbugs cure diseases on Earth?”

Sunita Williams—the NASA astronaut who’ll fly to the International Space Station later this year and perform the winning experiments live on YouTube—announced the global winners at a special ceremony in Washington, D.C., where the six regional winning teams were gathered. While in Washington, all the teams also took a ZERO-G weightless flight and a private tour of the the Udvar-Hazy Air & Space Museum.

In addition to having their experiments performed in space, Amr, Dorothy and Sara get to choose between one of two awesome space adventures: a trip to Japan to watch their experiment blast off in a rocket bound for the ISS or, once they’re 18 years old, a week-long astronaut course in Star City, Russia, the training center for Russian cosmonauts.

Subscribe to the YouTube Space Lab channel for all the best space playlists and to check out video of the winners on their ZERO-G flight. Stay tuned for the live stream from space, which will take place later this year.

Posted by Zahaan Bharmal, head of marketing operations in EMEA

Watch a star-studded reading of the play 8 live on YouTube this Saturday night

From time to time we invite guests to the blog to talk about a topic of interest. We’re thrilled to have Rob Reiner, actor and director, join us today. -- Ed.

I want to invite you to come to YouTube on Saturday, March 3, to watch a reading of a powerful new play, 8, about marriage equality and the Proposition 8 trial.

The play, written by Academy Award winning screenwriter Dustin Lance Black (Milk), is an account of the case filed by the American Foundation for Equal Rights (AFER) in the U.S. District Court in 2010 to overturn Proposition 8, a constitutional amendment that eliminated the rights of same-sex couples to marry in the state of California. Framed around the trial's historic closing arguments in June 2010, 8 provides an intimate look at what unfolded when the issue of same-sex marriage was put on trial in the U.S.

At the time of the trial, the Supreme Court ruled against allowing cameras in the courtroom, preventing anyone outside the court from witnessing the proceedings. Today, we’re able to give people around the world a look at what happened behind closed doors via the live stream of this reading of 8 on AFER’s YouTube channel.

I hope you'll join me, George Clooney, Brad Pitt, Martin Sheen, Kevin Bacon, Jane Lynch, Matthew Morrison, Jamie Lee Curtis and others who will be performing in the West Coast premiere this Saturday evening at 7:45pm PT (pre-show begins at 7:30pm PT). Tune in to youtube.com/americanequalrights to watch the event live streamed from the Wilshire Ebell Theatre in Los Angeles, Calif.



Posted by Rob Reiner, director of 8 and founding board member of AFER

Brazil’s Carnival goes social with Google

While you may have heard of Brazil’s Carnival (or Carnaval), not everyone will have the chance to fly to Brazil to experience what are arguably the largest annual street festivals (+ music concerts + dance parties + culture fests) in the world.

Every year, Brazilian cities compete to be the country’s top Carnival destination: This year, we’re bringing you the sights, sounds and energy of Brazilian Carnival directly from the streets of Salvador (Brazil’s first capital and one of the oldest cities in the the Americas) through Google+, YouTube and Orkut.

From February 16 to 21—the height of the festival and the peak of Brazil’s summer—you’ll be able to:

• Watch the festivities wherever you are in the world on the Carnival YouTube Channel. Starting Thursday, February 16, you’ll have access to everything from a live transmission of the streetfest to videos of bands who have traveled to Salvador to host the party. You’ll even be able to chat with other YouTube users who are watching the party with you from around the world through a map we’ve integrated just for the occasion.
• Chat with bands and watch live interviews on Google+. Chat with some of the Brazilian bands who have joined the festivities in real time by sending questions via Google+ and Orkut. You’ll also be able to watch celebrity interviews running live throughout the week on the AoVivo (live) Google+ Page and transmitted simultaneously on YouTube and Orkut.

Even if you didn’t have a chance to get a plane ticket to Brazil, there’s no reason not to experience the energy of this year’s 2012 Carnival. Find out more about how you can be part of the party on +AoVivo, Orkut or on our Carnival YouTube Channel.

Posted by Flavia Simon, head of consumer marketing, Brazil

(Cross-posted from the YouTube blog)

Going gothic with bestselling author Anne Rice

Bestselling Southern American author Anne Rice is coming to Google headquarters to discuss her latest book, The Wolf Gift, on Friday, February 24 at 10am PT. One of the most popular authors of contemporary fiction, Rice has bewitched readers with her vampire chronicles, tales of the Mayfair Witches and other metaphysical gothic fiction for more than thirty years. Submit your question online between now and Feb 23 at midnight PT, and it could be asked during the Interview with the Vampire—we mean, the interview with Anne Rice. To watch the live broadcast, tune in to the Authors@Google YouTube channel on February 24 at 10am PT. If you miss it, the recording will be posted in its entirety after the interview is over. For more information on Anne Rice and her new book, read the full post on the Google Books blog.